Retail Marketing Strategy

Course Introduction

A good retail marketing strategy speaks triple directly to the buyer, the influencer, and the decision-maker. It provides the necessary trust to overcome dissonance to 70% of the shoppers who feel it after a buying decision.  Product distribution and logistics, the third (3^rd) Marketing function, has become the ultimate and most demanding operation. New technology buying, e-shops, direct marketing methods, and the need of the channels to differentiate to be the chosen by their clients, has become a scientific logarithm by itself. 

Traditional markets with warehousing, delivery, stock taking and a lot more are also there to facilitate an easy access of the consumer to the products.  The success of the retail marketing strategy, regardless of the type of products or services it promotes, depends on the awareness it can achieve and the productivity of the retail operation. The complexity of modern products and services and the need to create and maintain interpersonal and long-term relationships cause retailers to rely more and more on the marketing strategy.

Objectives

Upon attending this training course, the participants will be able to:

• Formulate retail Strategies
• Implement programs of retail promotion
• Improve service creativity and customer loyalty
• Build selling tactics for improvement of procedures
• Apply measurable client satisfaction programs

Training Methodology

This program uses a combination of lecture and interactive presentation and live discussion.  These will be supported with tables and charts used along to consolidate learning with practical exercises, and discussion with the seminar provider.  By the end of each day there will be a summary recap, linking up the topics to formulate a complete module.

Professional Impact

After completing the training course, the participants will be able to:

• Build robust selling skills strategies
• Increase sales by promoting personalized service strategies
• Develop strategies to achieve goals and client interaction
• Build fruitful sales plans mastering the technology needs of the new market
• Produce increased productivity and return rates

Daily Topics

For registration & more information please contact

NAYEL Training Centre 

T: +971 4 379 7245 | M: +971 50 249 6876 |WhatsApp:  +971 50 249 6876

Email [email protected]